Speaker 1: Why does my business need call tracking? Here’s an example. Cameron is a realtor on the west side of town. He advertises in the newspaper, online, and even on billboards. Megan is also a west-side realtor and advertises in all the same places, spending the same amount, but Megan is smart. She doesn’t want to shovel money mindlessly into advertising without knowing that it works, so she turns to CallFire and starts tracking her calls. Megan evenly splits her budget three ways, but rather than advertise the same phone number, she buys three different numbers from CallFire and puts one on each ad. All Megan’s CallFire phone numbers forward to the same place, her office, but with call tracking, she can now see how many calls are coming through each advertising channel and determine which ad works best.

After a few weeks, Megan realizes her billboards are driving more calls than anything else, so she reallocates her budge to focus primarily on billboards. Megan’s phone is ringing off the hook, but Cameron’s ads stay the same, and his phone barely rings at all. Don’t make the same mistake Cameron did. With CallFire, you can buy one, two, or even thousands of local and toll-free phone numbers. You can even use CallFire to record your calls at no extra cost, and with CallFire APIs, advertisers, publishers, and developers can provide call-tracking services to their own customers. To learn more, visit CallFire.com or call 877-897-FIRE.