Shared Short Code (Common Short Code)

What is a Shared Short Code (Common Short Code)?

A shared short code or common short code (CSC) is used for multiple SMS text message marketing campaigns through the leasing of keywords to different entities.

A shared short code is one shared by more than one company. This means there are multiple applications or services running on it which are designated by keywords. For example, a mobile applications agency applies for a single CSC and supports multiple customers like, a newspaper brand, CPG brand and a content company via a single CSC. CSCs must be dedicated to the brand and must not be shared per wireless service provider policy.