Justin McClelland found out about CallFire earlier this year at a Chicago real estate forum. He was looking for new marketing tools to jumpstart his new real estate investment company, Schwaps. It was there that Justin heard about a trade secret: CallFire's voice broadcast Schwaps advertised houses on billboards, leaving a phone number to call if interested. When a property sold, Schwaps used CallFire's Voice Broadcast to notify all of the callers of the sale, instead of calling all of them back individually. This saved the company time and money. Schwaps also plans on implementing CallFire's Cloud Call Center in the future for lead generation efforts.