What are Marketing Tools?

Marketing Tools are the tools that a company uses to market its products and services. Marketing Tools, also known as Marketing Strategy, is a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales, achieving a sustainable competitive strategy and optimizing their advertising dollars. 

Most businesses that need to sell their services to the public will make extensive use of various marketing tools, such as market research and advertising to help further their success. Many businesses are now using social networks as a method of marketing and digital mass telecommunication systems.