Building on Patient Trust, Encouraging Patient-Practitioner Interaction
As smartphone innovations expand, mobile marketing technology is more important than ever. People are constantly on the go – and their phones go wherever they do. While PCs are often shared with others, individuals are increasingly comfortable communicating personal information (such as about their health) via mobile devices. Furthermore, people have become increasingly dependent on the types of social media accessible on mobile devices. It is no wonder, then, that effective healthcare marketing strategies today means mobile marketing.
Text-Based Strategies
Text-based mobile solutions are cost-efficient, time-sensitive, and effective, allowing medical professionals to connect with many patients (and potential patients) all at once – without the cost and time required to print materials or make individual phone calls. Some mobile marketing ideas for healthcare including the following:
- mobile e-cards
- email marketing
- appointment reminders
- bulk SMS messaging
- SMS text message marketing
When it comes to medical marketing services, mobile technologies like text message marketing, voice broadcasting, and virtual call centers (including healthcare call centers and hospital call centers, for example) are increasingly in demand. This holds true regardless of the healthcare communications plan, whether for medical practice marketing, dental practice marketing, plastic surgery marketing, hospital advertising, home health marketing, medical device marketing, or pharmacy marketing and/or pharmaceutical marketing.