Thanks to the marketing mavens at Situation, MEAN GIRLS had a memorable engagement at BroadwayCon this year. To raise awareness for the fetch new musical, Situation used CallFire to power a clever phone marketing campaign.

Where Do You Belong? - Put Your Promos Front and Center

Using CallFire, Situation purchased a phone number and set up an Interactive Voice Recording (IVR) campaign that shared a message from Gretchen, one of “The Plastics” in the musical. To encourage fans to call-in, Situation designed special decals for the conference center bathroom mirrors – transforming them into a high school bathrooms right out of the show.

Not Just for Cool Moms – Keeping Your Message Fresh

The Situation team made sure to update the phone messages throughout the conference to give fans an extra reason to keep engaging. They also text-enabled the phone number so that convention-goers could engage via SMS.

Grab a Kälteen Bar and Get Online – The Promos Go Viral

In addition to encouraging engagement, Situation’s promos caught on with attendees who shared photos of the promos on social media. Imagine that – marketing so good it became the story itself!

Have a fun marketing idea you’d like to get off the ground? CallFire can help. Call our Client Success Managers today at (877) 897-3473 to learn more, or check out our prices now!

More About Situation

Situation is a digital-first marketing agency. Since 2001, they’ve connected people with amazing brand experiences. Through creative, media, and technology, they help brands capture and promote why their brand is truly worth experiencing in ways that move people to action.