How do you turn the New Year’s bump into long-term loyalty? It’s one of the most common issues for gyms across the country: sign-up rates surge in January, fuelled by our New Year’s resolutions, only to decrease over the course of the year.

Gyms and fitness centers all over the country are currently experiencing the same thing they experience every January: high sign-up rates that will begin to tail off throughout the year. For four out of five Americans, joining a gym amounts to no more than good intentions.