Throughout history, technological advances have been propelling businesses forward and giving them new and interesting ways to market their brands and reach more people. Here at CallFire, we love partnering with businesses and providing them with affordable high-tech mass communication tools to help them build customer engagement and increase their bottom line.

While email has grown by leaps and bounds in terms of its marketing effectiveness, the telephone (and cell phone) is still the preferred, go-to device for many consumers.

As a restaurant owner, your life can be quite chaotic. You're constantly juggling problem-solving, putting out fires (metaphorically and physically) and keeping your customers and internal team happy. To mitigate the operational chaos, you need affordable, time-saving tools that can simplify your internal communication and improve customer service.  

Here are four easy-to-implement tools that can help you streamline your restaurant operations and contribute to your success.

High call volumes are not uncommon for many businesses. From winter service disruptions affecting utility companies, to retailers getting hit with holiday calls, and physician’s offices managing the chaos of cold and flu season—the occasional surge of call volume can happen to any business. 

The life of a real estate agent can feel like a roller coaster. One day the leads are pouring in, and the next, it seems like a barren wasteland. To thrive, you need to stay ahead of the competition and keep your lead generation steady and continuous so you can close more deals. But, doing this successfully requires implementing solutions that help you cut costs while attracting and reaching more people with your business. 

Texting and voice broadcast are powerful, cost-effective tools for mass communication. Each can help you cut down on time and money investments and get your messages in front of the people who are interested in interacting with your brand. 

Voice broadcast is an impressive tool that facilitates mass communication and gives businesses of all sizes the opportunity to connect and engage with customers. 

While voice broadcast is highly effective, it is not completely foolproof, and it's possible to make costly mistakes. To get the most out of your campaigns, we've outlined the common mistakes to avoid below so you can set yourself up for success before starting your new voice broadcast campaign.   

Your website is hopping. You have a lot of visitors coming in due to your recent email and text marketing campaign. You're thrilled, because you need this boost in sales, especially since the launch of your most recent product. However, soon you notice that although your website numbers are up, a lot of the people who are visiting your site drop away as quickly as they appear. That increased traffic has not resulted in increased sales. You're disheartened: what can you do to make those leads stick? 

Alumni events are friendly gatherings that bring new and past students and staff together, but for universities, they offer many more benefits. Engaging with alumni can provide financial support, brand ambassadorship and job and internship opportunities for existing students. Alumni can also help boost a school’s reputation and promote awareness. 

Engaging alumni is key to garnering a high participation rate for your event. Below are some ways to market your event, generate interest and get alumni excited about their alma mater.