Friday, February 16, 2018

What is the TCPA and Why Does it Matter to You?

In 1991, the U.S. Congress enacted the Telephone Consumer Protection Act (TCPA) to regulate how marketers contact people. The goal of the TCPA was to protect consumers from intrusive calling practices. The act covered telemarketing calls, automatic dialing systems, and pre-recorded messages.

Monday, February 12, 2018

How to Integrate Your Marketing Outreach Strategy with CallFire's Product Suite

Technology has given us a wealth of tools to use when engaging prospects and customers, but which is best? And which should be used most often?

The answer is that you should integrate your marketing strategy; don’t think of outreach a process of using “either this solution or that one,” but rather one where all your tools are used in conjunction with each other.

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Friday, February 9, 2018

How CallFire Helps You Leverage the February Holidays to Boost Engagement

Despite being such a short month, February is jam-packed with holidays. Black History Month and Valentine’s Day are perhaps the two biggest, but there are silly holidays as well; anyone a big fan of National Pizza Day on Feb. 9?

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Tuesday, January 30, 2018

CallFire Helps the Community at Los Angeles’ Midnight Mission

At CallFire, we care deeply about our community and each other. As part of our ongoing commitment to giving back, employees at the Santa Monica office of CallFire volunteer on a monthly basis at The Midnight Mission.

For over 100 years, The Midnight Mission has served community members suffering from homelessness with services and a path back into mainstream society. With support from executive leadership, CallFire employees have committed to volunteering every month.
Wednesday, January 24, 2018

How to Score a Touchdown with CallFire’s Phone Messaging Solutions

The Super Bowl is coming up, and that means businesses of all types need to start gearing up to take advantage of the big game. Fans spent about $14 billion in 2017, so there is a tremendous opportunity to get in on the action. Bars and restaurants will enjoy huge profits, but everyone can use this unofficial holiday to get their customers’ attention and strengthen relationships with their brand.

Wednesday, January 24, 2018

6 Tips for Improving Communication with Your Employees

Businesses typically invest a lot of time and effort into external profit-building initiatives such as marketing promotions and outreach, mainly because they are directly tied to creating revenue. While these ventures are valuable and essential to growth, focusing on internal company activities is just as vital to a company’s overall success. And one of these internal factors that contributes to growth is effective employee communication.

Tuesday, January 23, 2018

Four Ways CallFire Facilitates Logistical Success in the Trucking Industry

Coordinating drivers’ delivery schedules, managing vendors and third parties, and ensuring packages adhere to regulations might feel like you’re herding cats, but in reality, balancing it all can be really easy.

Monday, January 22, 2018

Improve Customer Loyalty with These 4 Strategies

Loyal customers can be a goldmine for your business. And the more loyal they feel to your brand, the greater chance they will become brand ambassadors, sharing your brand with others—without costing you a dime in customer acquisition. 

If you want to create a band of loyal customers who spend more money on your products and act as another promotional arm for your company, read on.

Friday, January 19, 2018

How to Make Your Customers Love Your Business

Getting customers to love your business is not as easy as posting some cool Instagram photos and advertising special discounts. Your customers are looking to have an experience with your brand and the more pleasurable and consistent you can make these experiences, the more sales you will make—and the more your customers will adore you.

Thursday, January 18, 2018

How-To: Maximize the Value of Your Company Phone Number

How many times have you asked your customers to call an 800 number to learn more or get in on the deal of a lifetime, just to wonder if this is really this best strategy for engagement?

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