Many brands are now looking to multimedia messaging service, or MMS, as the future of mobile advertising.

MMS shares all the benefits of SMS and adds some more - no more 160-character limits, and the ability to send multimedia ads, including videos and audio. Major brands like Starbucks and Ikea, and the CBS, Fox and ABC networks, have started using MMS marketing as part of creating more impactful outreach programmes.

You might already have a mobile marketing campaign, but is MMS marketing part of it?

When you’re considering how you want to roll out your next mobile marketing campaign, consider incorporating MMS into your strategy. MMS (or Multimedia Messaging Service) is like the bigger, stronger cousin of SMS text messaging: MMS allows you to send texts with different media, namely striking images.