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Monday, January 22, 2024

4 Ways to Amp Up Your Retail Advertising this Fall

By ndenholm

To savvy retailers, fall means more than breaking out the pumpkins and sipping warm apple cider. Children are back in school and the season is rife with new starts which are always accompanied by new consumer purchases. The fall season is the start of a promotional jackpot extending all the way until Christmas.

If you want to take advantage of this seasonal high, here are some retail marketing strategies to amp up your fall advertising campaigns.

Tuesday, January 23, 2024

Expert Interview Series: David Waring of Fit Small Business About Helping Small Businesses Succeed

By ndenholm

David Waring is the co-founder of Fit Small Business, a website that provides small business reviews and recommendations. Previously, he served as a top executive at a foreign exchange trading company, which he joined as an initial employee and grew to a team of over 700. We recently talked with David about the state of small business today and learned a few tips on how small businesses can overcome the obstacles that separate success from failure.

Tuesday, January 23, 2024

How to Reduce Client No-Shows and Save Money

By ndenholm

Client no-shows are not just annoying; they steal revenue and inflate your expenses. The National Center for Biotechnology Information analyzed ten clinics in a single industry and found that no-shows for one year collectively cost them $14.58 million. 

While you can’t force people to show up for their appointments, if you want to reclaim your revenue, there are solutions that can help you cut down on these annoyances and streamline your appointment scheduling. 

Tuesday, January 23, 2024

6 Marketing Strategies to Enhance Your Fitness Business

By ndenholm

Getting clients and business leads is crucial to maintaining and building a strong, growing fitness business. But, with stiff competition, it can be tough to gain and keep new clientele. Your marketing needs to be top-notch. Here are some powerful marketing strategies you can put into practice today that will help you generate awareness and attract new clientele for your fitness business. 

1. Practitioner referrals 

Tuesday, January 23, 2024

5 Essential Marketing Tools for Your Insurance Business

By ndenholm

Insurance isn’t exactly a glamorous purchase. To consumers, it’s more of a “necessary evil.” But if you sell insurance, you know that necessary purchases equate to high demand, which is what keeps you in business. 

On the flip side, high demand equals high competition. This is why it’s important for you to understand how to promote your services wisely to get more exposure and outperform your competition. Need some help? Below are five ways you can market your insurance services and get the word out.

Tuesday, January 23, 2024

How to Grow Your Text Marketing List with Interactive Voice Response

By ndenholm

For years, marketers have been claiming, “there is money in the list” to urge companies to take advantage of the benefits of building a list of engaged email subscribers. But, with SMS texts producing 6-8 times as much engagement as email marketing, a text marketing list could very well be the "new list in town" and a veritable goldmine for business marketing campaigns.