To savvy retailers, fall means more than breaking out the pumpkins and sipping warm apple cider. Children are back in school and the season is rife with new starts which are always accompanied by new consumer purchases. The fall season is the start of a promotional jackpot extending all the way until Christmas.

If you want to take advantage of this seasonal high, here are some retail marketing strategies to amp up your fall advertising campaigns.

Do any of these statements sound familiar? 

“I need more leads.”
“My ads are not working.”
“I don't have enough time to market my business.”

David Waring is the co-founder of Fit Small Business, a website that provides small business reviews and recommendations. Previously, he served as a top executive at a foreign exchange trading company, which he joined as an initial employee and grew to a team of over 700. We recently talked with David about the state of small business today and learned a few tips on how small businesses can overcome the obstacles that separate success from failure.

Imagine that you spent days and days researching and creating a lead offer. You invested a lot of blood, sweat, and tears into it and you are excited to launch it. The day comes to release it to the world, and the results are less than enthusiastic, paltry at best. 

Trying to get business leads and snag more sales? Are millennials part of your target market? If so, you may need to relearn everything you were taught about advertising and growing your brand.

Client no-shows are not just annoying; they steal revenue and inflate your expenses. The National Center for Biotechnology Information analyzed ten clinics in a single industry and found that no-shows for one year collectively cost them $14.58 million. 

While you can’t force people to show up for their appointments, if you want to reclaim your revenue, there are solutions that can help you cut down on these annoyances and streamline your appointment scheduling. 

Getting clients and business leads is crucial to maintaining and building a strong, growing fitness business. But, with stiff competition, it can be tough to gain and keep new clientele. Your marketing needs to be top-notch. Here are some powerful marketing strategies you can put into practice today that will help you generate awareness and attract new clientele for your fitness business. 

1. Practitioner referrals 

Insurance isn’t exactly a glamorous purchase. To consumers, it’s more of a “necessary evil.” But if you sell insurance, you know that necessary purchases equate to high demand, which is what keeps you in business. 

On the flip side, high demand equals high competition. This is why it’s important for you to understand how to promote your services wisely to get more exposure and outperform your competition. Need some help? Below are five ways you can market your insurance services and get the word out.

Soon after the financial crisis hit, the real estate industry lost some of its fire, and more than 200,000 Realtors left the industry from 2008 until 2012. But, since 2012, the industry has steadily been returning to its former glory with more Realtors joining than were lost after the crash. 

For years, marketers have been claiming, “there is money in the list” to urge companies to take advantage of the benefits of building a list of engaged email subscribers. But, with SMS texts producing 6-8 times as much engagement as email marketing, a text marketing list could very well be the "new list in town" and a veritable goldmine for business marketing campaigns.