How would you like to save time while also reaching more customers in the process? Doing this successfully would fulfill two major business goals simultaneously—becoming more efficient and increasing revenue. 

The sad reality is that executing this takes time—and lots of it. So to help you with this, we have compiled a few smart marketing strategies that will not only help you reclaim your precious time but also attract more customers to your brand. It’s a 2-for-1 deal.

Analyzing customer data is vital for your small business because it helps you uncover exactly what your customers want. But, tracking and analyzing this data can be overwhelming, especially if you invest most of your time on business operations. You need a way to simplify data collection and analysis so you can focus less on the tedious compilation and more on using the data to improve your business. 

Customer data has been around for decades and businesses have been using it to understand their customers’ behavior, improve product offerings, and better meet the needs of customers and the employees who serve them. 

Relying on guesswork and assumptions can be devastating for a business and hinder its ability to grow. Gut feelings are valuable for inspiration and creativity, but when it comes to knowing your customers, the hunches are best left at home.

Are you worried that your customers will leave you for a competitor? Customer loyalty is important for business expansion, and losing customers can put a wrench in your growth trajectory. Here are some reasons why customers will break their loyalty and run to competitors.

Low Pricing

Does your price reflect your product value? It’s not uncommon for business owners to price their products too low because they are afraid of pricing above the competition and losing business. 

Growing a business involves implementing strategies that focus on learning about what your customers want so you can give them solutions they will buy and buy again. The way to facilitate this learning is to gather feedback directly from your customers. The more feedback you can get, the more you can apply their feedback to your products and services and avoid wasting money on unnecessary improvements and poor decisions.

Here are three ways you can start getting feedback from your customers:

1. Website Analytics

Are you mapping out your Labor Day promotions yet? Though Labor Day was created to give people a day off from their work, savvy small business owners capitalize on this holiday to urge consumers to use some of their time off for casual shopping. 

If you are a small business owner, instead of closing your doors on Labor Day, consider keeping them not only open but also teeming with promotions to attract the Labor Day shopping crowd and bring in some additional revenue. 

Here are some Labor Day promotion ideas and tips:

Consumers are expected to spend $83.6 billion this year on items that will prepare them for a new school year. That’s enough money to call the back-to-school season a summer Christmas event.

How are you taking advantage of this massive consumer buying surge? Even if you do not sell back-to-school supplies, you can still get in on the action. Here are some dos and don’ts for small businesses that want to reap some of the back-to-school spoils. 

Communicating with customers and creating lasting connections is vital for growing retail businesses to thrive and build a loyal customer base. In addition, businesses need to be able to blast promotions and reach as many customers as possible to ensure they are maximizing their marketing spend. But, with time and resource constraints, it’s can be difficult for businesses to create those connections and reach every customer—that is, unless they take advantage of a marketing strategy such as voice broadcasting.

The success of your business is largely dependent on many factors and one of the most important is knowing your customers and your industry intimately. The more you know about your customers, what they desire and how they move within your industry, the better you will be able to serve their needs which can result in stable company growth, year after year.

What is market research and why is it important to business success?