Are you promoting your business enough? Are you using the right tools? With so many messages vying for consumers’ attention, you need an arsenal of promotional strategies to get your products in front of a crowd of targeted buyers. If you are looking to get more creative with your promotions, below are nine more you may not be using that can help your business attract new customers and engage your existing ones.

1. Use Your Vehicle

Payment collection is a necessary evil for a lot of businesses. You need it to retrieve what is due, but tracking down customers and begging them to pay up can waste your company time and money, and the process can become difficult to manage.

There are solutions, however, that can simplify the collections process, making it cost-effective and more efficient. Let’s discuss some of these now:

Invoicing best practices

It’s not uncommon to hear about customer issues with interactive voice response and how customers prefer to talk to live agents instead of an automated voice recording. And in response to this backlash, the industry has developed some preconceived ideas about what IVR is and isn’t, and what is possible for companies using it. But, similar to how the truth can get skewed on the internet, these IVR half-truths have turned into myths that need to be explained and brought to the light. Let’s take a look at a few top myths: 

Do you know how much money you need to keep your business up and running and continually thriving? If you don’t know these numbers and you are not budgeting your expenses, you risk stagnating your growth and suffocating your ability to sustain profits.

Time is money when it comes to maintaining and scaling your small business. The more productive you are, the more time you will save. After all, increasing productivity allows you to accomplish more while spending less time, resources and money. And by salvaging resources, you can re-allocate them to invest in business-building strategies, resulting in a faster rate of growth.

One of the ways to increase productivity and salvage time is to use time-saving tools and applications for your small business’ day-to-day activities. 

Want to generate more business leads? One way to boost lead generation is to create a more personalized experience for your audience. 

And with 80% of consumers saying they like it when service is tailored to their interests, personalizing your customer experience may become not only a valuable strategy but also a necessity to growing your small business.

You may already be using voice broadcasting to engage with your customers, send promotional messages, and execute excellent customer service. But, did you know that you can also use it to improve employee communication? 

Voice broadcasting can improve your internal communications by helping you automate the distribution of important messages and notifications to your employees, saving you time and money. This is especially critical during high-pressure situations where time is an important factor.

Wouldn’t it be great to peek behind the scenes of successful businesses to see what they did to grow their brands and customer base? Well, we don’t have a magic crystal ball, but we can share with you some case studies of three such companies that used specific strategies to produce successful wins. We will also give you three valuable business lessons you can glean from these businesses that you can apply to your own business.

Efficiency and Automation

Voice broadcasting is a highly effective communication tool used by businesses that know how to connect with their customers and implement ways to boost their bottom line. And for businesses that execute these campaigns successfully, it can result in new leads and sales and increased brand exposure.

Launching a successful voice broadcasting campaign is dependent on a few factors, however. So here are some tips for maximizing your campaigns and increasing your chances of success.

1. Keep it Personal

Voice broadcasting is a valuable marketing strategy if you want to connect with customers on a large scale while still maintaining a close personal touch. It can also help you simplify promotional campaigns and send personalized messages easily and efficiently to the people who may be interested in hearing about your brand's products and services.