Friday, June 16, 2017

How Does IVR Work Anyway?

For small businesses, customer connection is vital to growth and expansion. According to a Gallup poll, consumers will spend more money with businesses they feel emotionally connected to.

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Friday, June 16, 2017

4 Quick Tips for a Successful Phone Survey

Are your customers happy with your business and products? Are they satisfied with your product offerings? Are there improvements that will make them happier? If you don’t know the answer to these questions, you may need to conduct a customer survey. 

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Friday, June 16, 2017

How to Choose Between IVR and Live Agents

Part of the growing pains of business expansion is deciding where to invest company resources and where to pull back. And these subtle push and pull movements can largely impact the growth trajectory of small businesses, either positively or negatively.

One such important decision affecting small businesses is when to use interactive voice response (IVR) vs. live agents. Unfortunately, this is not as easy as answering “yes” or “no.” And because it relates to customer happiness, a factor paramount to business growth, it requires a close assessment of several factors. 

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Wednesday, June 14, 2017

How to Use Voice Broadcast as a Marketing Tool

Nothing is quite as personal and "feel good" as a phone call. Even with the rise of technology, verbal communication still rivals texting and email as it opens the door for a stronger emotional connection between the two parties. 

Establishing these instant connections is important for businesses that want to build a strong, loyal customer base. But, making phone calls to each individual customer can be costly and time-consuming, if not impossible—that is, until the introduction of voice broadcast.

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Sunday, June 11, 2017

3 Tips for Raising Awareness About Your Promotions

Promotions are necessary to small business growth and customer inspiration, but they are useless if none of your customers know they exist. To extract as much profit potential out of your small business marketing promotions, and raise enough awareness to move ROI in a positive direction, use the strategies below to get more visibility on your promotions.

1. Social media

Take advantage of the social media platforms you currently use for your small business marketing campaigns and get active publishing content around your promotions.

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Thursday, June 8, 2017

The Essential Guide to Creating a Customer-Centric Marketing Program

Did you ever talk to people and realize minutes into the conversation that they weren't even listening? Ever feel alone, confused, and abandoned? Well, that’s what customers experience when businesses focus on everything else but them. 

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Thursday, June 8, 2017

How to Use Interactive Voice Response for Your Small Business

Small business owners sometimes think they can't afford high-end technology. In truth, however, technology like interactive voice response, or IVR, has become increasingly affordable over the years. Some might say that you can't afford not to take advantage of this opportunity, and here's why.

Present a Professional Front

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Thursday, June 8, 2017

4 Tips for Communicating Effectively with Your Customers

You're communicating with your customers, but are you doing it well? 

How do you talk with your customers? Today's customers rely on multiple communication tools to connect with businesses. However your customers connect with your business, you need to be ready to respond to their questions and concerns. Set up these communication processes, and you'll be well on your way to a stronger customer connection through effective communication. 

1. Know How Your Customers Want to Communicate  

Wednesday, May 31, 2017

What Is Voice Broadcast, and How Can It Benefit Your Business?

Automation and connection are vital to a small businesses success and continued growth. Automation allows businesses to become more efficient and accomplish more tasks without expending additional money and resources. And connection is necessary for forging relationships that lead to customer loyalty and trust. There are many strategies small businesses can use to accomplish these two important objectives, and one of those strategies is to use voice broadcasting.

Thursday, May 18, 2017

Managing Your Community Group with Bulk Text Messaging

Text messaging is ideally suited to group communication. Fast, affordable, and accessible by most people, SMS allows you to interact with large and small audience sizes in an easy and direct way. Whether it’s promoting events, informing your group of last-minute schedule changes, or providing emergency contact, text messaging can help every community group become better connected.

Why Do Grassroots Groups Love SMS?

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