Commercial real estate technology startups are doing more than transforming the industry—they’re also attracting many viable investors. It’s not just the Silicon Valley, either; New York-based firms are raking in the cash as well.

Social media has provided a wonderful resource for a wide variety of businesses, including the real estate industry. The combination of social media and call tracking results in a simple, inexpensive approach to creative real estate marketing that keep leads coming and existing clients happy. Let’s take a deeper look at how to use both effectively: