To many people around the world, November is the month of the mustache. An enormous campaign for prostate cancer awareness, Movember is movement that has been rockin’ ‘staches for the cause. And for the past eleven years, this movement has affected the business world by creating partnerships and rolling out promotions side-by-side with the Movember Foundation for fun and donations. Here are five reasons why your business should ride with Movember this month:

In one of my recent posts, I briefly mentioned "Generation G" -- a growing contingent of Americans described by trendwatching.com, where the G stands for Generosity. These Americans are increasingly "disgusted with greed" and its effects on society and the economy; they long for more generosity, for "institutions that care," and for for people who "share, give, engage, create and collaborate."