In a mobile-focused world, it’s no surprise that people prefer to receive text messages over emails. And this fact rings true for business decision-makers as well as consumers. 97 percent of American business professionals are within three feet of their mobile phone at all times.

B2B marketers are realizing that their target audiences have long been left out of the growing CRM and automation market, and they’re ready to do something about that. These savvy marketing professionals are flocking to new technology tools, and aggressively exposing them to potential customers, in order to attract new clients who also think there’s a better way for businesses to transact with one another.

SMS has become a B2C marketing go-to thanks to the powerful combination of high read rates and excellent ROI. And while it’s been successfully implemented as a method of targeting audiences with specific products and services, SMS has rarely been utilized as a B2B marketing tactic.

Earlier this month, digital marketing and web technologies authority Regalix released an industry report focusing on mobile impact for business-to-business marketers. The international company headquartered in Paulo Alto, CA surveyed several B2B marketing companies from all over the world selling a variety of products and services.