Football season is fast approaching, which equals jersey wearing, tailgating, and hoping your favorite team makes it to the playoffs. Today’s game is dramatically enhanced for the fan via mobile use, as it provides a closer connection to the game among other perks. As you get ready to enjoy fall’s favorite sport, check out some of the many ways mobile technology is scoring touchdowns with fans:

Whenever March comes around, so does the Madness.

Text marketing has evolved into a highly-viable method for companies to reach a wider audience and increase brand awareness. The advantages of mobile marketing are not lost on the professional sports industry, with increasingly more teams using SMS, apps and similar options to provide deals and discounts, draw bigger game-day crowds and otherwise engage fans.