Mobile marketing is no longer just a cool new business strategy to try. With consumers spending more than 15 hours a week researching products on their smartphones, mobile marketing should be a necessary component of every small business' marketing strategy.
The holidays are not only a time of gift-giving and partying, but they also represent less work and more time off for busy employees. And with more time off comes travel plans which includes hotel stays. Take advantage of this seasonal vacation rush and tailor some of your hotel marketing strategies to this holiday traveling crowd.
Here are some effective holiday marketing strategies to put your hotel on the map and attract more foot traffic this coming season.
From school calendars and student connections to emergency notifications and time-sensitive announcements, with the well-being and satisfaction of so many people at stake, school communications are an essential component of any learning institution.
Not every school communication plan is created equal, however. The best plans facilitate simple and efficient message delivery and cater to the desires of their audience. Let’s take a look at some best practices that can contribute to a reliable and valuable school communication plan.
Putting on a Christmas pageant? Hosting a special Christmas Eve service? For churches, the holidays represent a time of community, festivities and joy, with celebrations during special events and services. But due to the hustle and bustle of the season, it can be challenging to engage congregants and spread the word. So here are some helpful ways to get more people on board and excited about what your religious organization is serving this holiday season.
It’s no surprise that events are a prime choice for growing small businesses. Sixty-three percent of marketers use events to generate leads, and 64% use them to source new prospects and business. Marketers also use events to build trust and customer relationships and bring their brand messaging to life.
Do your marketing clients use hosted voice broadcasting? If so, then you may already know the value it provides to encourage customer engagement, generate leads and increase brand awareness. But, if your clients asked you to explain the technical aspects of what voice broadcasting offers, what would you say to them?
If you don’t know, no need to worry. Below, we’ve outlined the key voice broadcasting features and what your marketing clients may want to know about the technology.
A successful mobile promotion can catapult your brand to a higher level, bring you more customers, greater awareness and strengthen your customer base. But, to achieve this level of success, your mobile promotions must include specific elements and be built properly from the ground up. In this article, we will discuss what these strategies are and how you can implement them to ensure success.
Launching a successful mobile promotion starts with three key focuses. Keep these in mind as you implement new strategies.
Would you ask someone to marry you on the first date? It sounds shocking, but this is exactly what brands do when they come on too strong with their products before engaging customers first.
Your customers will not commit to you (buy your products) until they feel connected enough to give you their money. You need to “date” your customers first if you want them to not only buy but also become loyal to your brand. And the way to date them and win their hearts is to develop a strong connection by communicating and engaging with them over time.
How long has it been since you changed your strategies or embraced a new trend? If you do “business as usual” for too long, the competitors who do not remain stagnant can potentially outperform you and maybe even steal your customers.
Evolution is a natural part of the small business lifecycle since culture, needs and desires change regularly. But, it takes observation and constant evolution to stay aware of these changes and adapt accordingly. Industries will change and grow whether or not you move with them.
The holidays are a time when businesses experience a surge in sales and overall revenue due to consumers buying gifts and holiday goods. This surge doesn’t boost every business, however. While consumers are out shopping for gift items during the holiday season, they aren’t visiting restaurants as frequently. This can lead to a decline in restaurant reservations.
If you are a restaurant owner, the holidays do not have to be a slow season. Keep business booming by executing some strategic promotions to get more foot traffic. Here are some strategies to try: