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Tuesday, November 10, 2015

Understanding 'Mobile Moments'

By jpollack

Holiday shopping used to be a meticulously planned event, but in today’s world shopping or the booking of services can happen anytime, anywhere. Mobile technology has revolutionized the shopping experience, and many consumers now buy gifts in their spare time rather than getting everything done in one hectic day, such as Black Friday.

Thursday, November 5, 2015

What Can We Expect from 5G?

By jpollack

Cell phone providers are preparing for the dawn of 5G, or fifth-generation wireless technology designed to be super-fast and oh-so smart. In fact, it’s so smart it will act differently depending on how the mobile technology is accessed.

So What Is It?

So what is 5G, exactly? Creating a definition has proved challenging, however various industry experts are taking proverbial stabs at it… and disagreeing with one another.

Sunday, September 27, 2015

Consumers Are Increasingly Comfortable with Sharing Their Locations

By jpollack


How far would you go to get the best deal? Would you give a retailer your email address? What about your social media handles? There are varying degrees of comfort regarding our collective online identity, and as that space grows increasingly mobile, retailers are finding new limits to that comfort, all for the sake of a good deal.

Monday, June 15, 2015

Kenyan Farmers Are Being Subsidized Via Their Phones

By jpollack


In late May, the government of Kenya took a revolutionary step in streamlining their farming subsidy paradigm by selecting a local mobile phone company to help aid them in their process. The company Safaricom, the largest mobile phone company in the region, has agreed to launch a pilot program that will give the farmers of Kenya access to government funds and materials for farming via their mobile phones. The program has invited over half a million farmers to take part in this new pilot program.