How Ecommerce Companies Use SMS

SMS marketing is an effective way to break through the noise to attract, engage and retain ecommerce customers. It’s scalable, easy to use and can have a powerful impact.

But most ecommerce businesses aren’t reaping the full benefits — and they don’t even know what they’re missing.

Today, we’re covering everything you need to know about SMS for ecommerce, including the benefits, how to use SMS marketing in your ecommerce strategy and the do’s and don’ts of SMS for ecommerce.

Are you ready to cash in on the holiday season? The holiday surge in consumer spending represents an ideal time for your business to get a piece of the pie and boost sales heading into the new year. To make the season as effective as possible and attract more customers, you need to develop your marketing campaigns ahead of time. 

Here are some holiday spending stats to inspire you to start early and take advantage of the massive potential available to retailers this holiday season.   

Over $658 Billion in Retail Holiday Spending 

What do the names Harvey, Irma, and Maria have in common? If you live anywhere near the Southern and Southeastern part of the United States, these words are more than just people’s names. They represent some of the most disastrous hurricanes this season. 

If your business is located anywhere near hurricane-battered states or you have experienced emergency situations like earthquakes, snow storms, tornadoes or fires, you are likely on high alert. Even a nasty ice storm or high-wind thunderstorm can create emergency conditions and make it difficult to resume operations. 

As a small businesses owner, moving into the fourth quarter of the year is similar to treading close to the finish line on the last leg of a long, tough race. It’s natural to feel tired, but this is not the time to rest. With a little effort, you can finish the year strong, take advantage of the coming seasonal holiday high and set the stage for entering the New Year successfully.

Texting has long replaced phone calls and email as the most efficient way to communicate, with more retailers taking full advantage of SMS services each year. People are practically tethered to their mobile devices in today’s world, and while many get annoyed by phone call solicitations, they don’t mind receiving the occasional text message.

A decade ago, email had replaced print in corporate offices worldwide. Today, text messaging has started edging out email, as staffs become increasingly mobile and emails go increasingly unanswered.

Texting, also known as SMS (short message service) messaging, allows professionals to communicate with one another quickly. The use of texting “blasts” allows a company to contact everyone in a department or throughout the organization quickly, a crucial tool in an emergency.

There are a variety of ways to reach current and potential customers these days. Of course, traditional channels, such as print media and telemarketing, are still effective; but any company not also utilizing new media marketing strategies, such as online marketing, mobile advertising, and especially SMS marketing are falling dramatically behind the curve.