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Tuesday, December 8, 2015

How to Give Your Marketing Strategy a Seasonal Twist

By jpollack

Seasonal marketing twists can begin to feel passé rather than intriguing. However you feel about holiday-themed marketing, the evidence strongly suggests that it works—particularly during this time of year. Don’t miss an opportunity to cash in on holiday shopping with these easy seasonal marketing twists.

Monday, November 16, 2015

SMB Marketing Ideas for Thanksgiving

By jpollack


Thanksgiving and the official start of the holiday season is quickly approaching, and with it a broad range of marketing opportunities for small and medium-sized businesses. Get creative with your marketing plan and enjoy acquainting new customers with your brand in between bites of stuffing. Check out a few ideas to inspire your marketing strategy this Thanksgiving:

Tuesday, November 10, 2015

Understanding 'Mobile Moments'

By jpollack

Holiday shopping used to be a meticulously planned event, but in today’s world shopping or the booking of services can happen anytime, anywhere. Mobile technology has revolutionized the shopping experience, and many consumers now buy gifts in their spare time rather than getting everything done in one hectic day, such as Black Friday.

Tuesday, October 13, 2015

Mobile Marketing Tactics for Halloween

By jpollack

Everyone’s favorite spook-tacular holiday is right around the corner, and with it many mobile marketing opportunities. Take full advantage of this opportunity by implementing a few of the following tactics into your current mobile marketing campaign—your customers will love them, and you’ll likely see big rewards that last long after the candy corn and fun-size chocolates are gone:

Thursday, September 3, 2015

7 Fall Marketing Ideas

By jpollack


School is back in session, and the nights are getting longer. Time to put away the surfboard and put on your coat because fall is upon us. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together seven great marketing ideas to kickstart and power up your business through the coming season.

Friday, July 10, 2015

Nine Marketing Ideas for Independence Day

By jpollack


The 4th of July is a terrific time of year to promote your small business. Everyone gets an extended weekend filled with barbecues and beers; families and friends get together to remember all of the veterans who fought for the freedoms we have today. Here are some outstanding marketing ideas to give your business a “holiday bump” this Independence Day.

Wednesday, June 10, 2015

How Can My SMB Make the Most of Father’s Day?

By jpollack


If you own a small to medium-sized business, you may find yourself unable to get the fire going when it comes to Father’s Day. The most important aspects of marketing to those who buy presents for Dad is to offer something that he will love at a reasonable price, and make it easy to purchase and receive quickly. Let’s look at the best practices for marketing over Father’s Day weekend, and how marketers have boosted sales in the past.

Thursday, May 21, 2015

6 Marketing Ideas for Memorial Day

By jpollack

As with any holiday, Memorial Day offers the chance for large and small businesses alike to increase sales, spread brand awareness, and gain new customers in addition to engaging current ones. A holiday that’s considered the official kick-off to summer, Memorial Day is not just about beer, barbecues, and pool parties of course; it’s also about remembering fallen soldiers and what it means to be American.

Check out a few Memorial Day marketing ideas to implement:

Thursday, March 12, 2015

4 Marketing Tactics for St. Patrick’s Day

By jpollack


Just like any holiday, St. Patrick’s Day is an excellent opportunity to raise awareness for your business – and have some fun in the process! Everyone in the US loves St. Patrick’s Day for the camaraderie, the history, and the wonderful celebration of the people of Ireland. Here are four great ways that you can market to your customers in the days leading up to the holiday (without just relying on the Luck of the Irish).