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Thursday, April 16, 2015

Call Tracking for Mobile Ads

By jpollack


Marketing professionals have long understood the importance of tracking website visitors, but smart phones have changed how consumers search the web. Mobile search is driving billions of monthly U.S. sales calls, converting to revenue at an astounding ten times higher than regular web searches. This is why call tracking for mobile ads is absolutely essential.

Tracking Mobile Ad Efficacy and Making Improvements