Established retailers and startups are likely to cash in big in the next few years on a product that’s doing what many thought couldn’t be done. Wearables are gaining strong consumer interest, which means that companies focusing on mobile commerce should see greater success if they begin building products for the wearables market.
According to a report by the Interactive Advertising Bureau (IAB), the age of a mobile shopper is correlated to the size of the device they use to make online purchases. In other words, the IAB Digital Shopping Report identified critical differences in the shopping habits of various age groups, particularly when it comes to smartphones and tablets.
As new models roll out from big manufactures like Apple and Samsung, keeping up with the latest features becomes an expensive endeavor. Mobile deals during Black Friday are some of the most coveted bargains to hit retail stores all year.
We’re well into the fourth quarter of 2015 and, despite the regular holiday madness, there are still emerging trends on the mobile marketing front. In fact, with so much change occurring at the end of this year, 2016 is already shaping up to be a prolific time for mobile. Here’s a look at the most striking mobile trends of 2015 along with a brief analysis to help determine successful mobile marketing plans for next year:
In late May, the government of Kenya took a revolutionary step in streamlining their farming subsidy paradigm by selecting a local mobile phone company to help aid them in their process. The company Safaricom, the largest mobile phone company in the region, has agreed to launch a pilot program that will give the farmers of Kenya access to government funds and materials for farming via their mobile phones. The program has invited over half a million farmers to take part in this new pilot program.
When it comes to ad buying, the latest trend is programmatic advertising. Media exchanges rave about it on their blogs, and every corporation seems to be swearing by it in light of consumer culture. As customers begin to show ever more reliance on their smartphones for all of their digital needs, businesses appear to be buying up as much programmatic as possible. According to two independent studies by ChoiceStream and the IAB, the opposite may actually be the case.
In early spring of 2009, Starbucks launched its mobile card app in a humble sixteen stores. The program spread like wildfire. Nowadays many consumers pay for their coffee using a barcode displayed on their mobile phones, scanned at the point of sale. Astoundingly, this technology has lifted Starbucks’ mobile payment revenue beyond that of many other companies – including tech giants like Apple and Google.