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Thursday, May 5, 2016

How SMS Services Are Shaking Up the Retail Experience

By jpollack

Texting has long replaced phone calls and email as the most efficient way to communicate, with more retailers taking full advantage of SMS services each year. People are practically tethered to their mobile devices in today’s world, and while many get annoyed by phone call solicitations, they don’t mind receiving the occasional text message.

Monday, April 11, 2016

The Rise of the Chatbot

By jpollack

The most recent example of a deployed chatbot is also a good example of what happens when a chatbot goes completely bonkers. In late March, Microsoft launched Tay—a female Twitter bot designed to communicate with millennials about everyday topics. Tay is a sophisticated AI that adapts through learning interactions on Twitter.

Saturday, October 24, 2015

Texting Services Can Improve Adolescent Vaccination Rates

By jpollack

Wondering about the power of SMS text messaging? This method of communication havs been used as strategic marketing techniques for years now, bringing success to many businesses. It’s currently bringing patients into doctor’s offices as well, and helping to keep our population up to date on vaccines.

Wednesday, October 14, 2015

Text Message Grocery Orders Are Changing the Way We Shop

By jpollack

We all know that mobile apps are changing the way we buy products and services, but what about texting? Just as consumers have become more accustomed to instant online information, they too expect products and services to be available anytime and anywhere—whether it’s dry-cleaning, a cup of coffee, or hotel reservations. Enter Dashio, a food delivery service handled completely via text.

Wednesday, September 16, 2015

Text Messaging Is Changing Corporate Communication

By jpollack

A decade ago, email had replaced print in corporate offices worldwide. Today, text messaging has started edging out email, as staffs become increasingly mobile and emails go increasingly unanswered.

Texting, also known as SMS (short message service) messaging, allows professionals to communicate with one another quickly. The use of texting “blasts” allows a company to contact everyone in a department or throughout the organization quickly, a crucial tool in an emergency.

Wednesday, August 26, 2015

The Comeback Kid: How “Old-School” Texting Became the Newest Thing On the Block

By jpollack


Short Message Service (SMS), better known as “texting,” has been around for decades. Introduced in the early 1980s, texting took off in the mid-2000s, becoming the most widely used data application with about 3.5 billion active users by the end of 2010, according to a recent TechVibes article.

Friday, May 29, 2015

Small Business Texting is On the Rise

By jpollack


According to a recent survey conducted by Instantly and commissioned by RingCentral, the use of text among business professionals has become an essential means of communication. The survey, which included 254 US adults age 18 and over, also indicates a need for improved internal communication tools, policies and procedures to manage the increased interaction among employees.