Wednesday, July 9, 2014

How Call Tracking Changed the Real Estate Game

 
Cold calling. Is there a form of communication less attractive to both people involved? Hardly anybody wants to make cold calls, and even fewer are happy to receive them. And yet cold calling using live agents was, until recently, the default method of lead generation for realtors, and it meant marketing real estate agents' personalities to customers as much as marketing property.

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Thursday, July 3, 2014

Crafting the Right Real Estate Voice Broadcast

 
Fresh out of realtor marketing ideas? Creating the perfect Voice Broadcast message is fast becoming a first, critical step in the real estate mobile marketing process. It’s inexpensive, and proven to work. Moreover, you can create personalized messages tailored to individual prospects or groups of prospects. Ultimately, a well-executed Voice Broadcast campaign will help you generate new business.
 
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Tuesday, July 1, 2014

Why Real Estate and Mobile are a Match Made in Marketing Heaven


Mobile marketing is no longer “on the rise,” rather it has become an integral part of the marketing process. The real estate industry is one that benefits greatly from mobile marketing. Let’s take a look at what makes mobile one of the best marketing tools for real estate agents: 
 
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Friday, June 27, 2014

Hoteliers: Cut Costs with Call Tracking

 
Any business that routinely converts sales over the phone can put call tracking software to good use. But while most companies instinctively track web traffic via analytics, it’s surprising how few have caught on to the potential of tracking call metrics.
 
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Thursday, June 26, 2014

Is Call Tracking Right for the Automotive Industry?

Call tracking is an ideal way to expand a company and subsequently increase brand awareness, but how do you know if it’s right for your auto dealer business? Let’s take a deeper look at call tracking, as well as some of the benefits of it offers the automotive industry:

Thursday, June 19, 2014

Call Tracking for SEO


Tracking, tracking, tracking. If you are in the business of marketing, then you know your latest strategy is only as good as your ability to track it. In the instance of inbound calls, you’ve got to have an excellent system in place, as well as support to back it up. But how do you know which keywords resonate best with which customers? It’s a matter of tracking.

Monday, June 16, 2014

10 Questions to Ask Your Voice Broadcasting Provider

 
If you’re toying with the idea of looking for a new Voice Broadcast solution, there are a few questions to ask of your provider before making the leap…
 

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