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Tuesday, July 15, 2014

How Call Tracking Changed the Real Estate Game

By ndenholm
 
Cold calling. Is there a form of communication less attractive to both people involved? Hardly anybody wants to make cold calls, and even fewer are happy to receive them. And yet cold calling using live agents was, until recently, the default method of lead generation for realtors, and it meant marketing real estate agents' personalities to customers as much as marketing property.
Thursday, April 16, 2015

Crafting the Right Real Estate Voice Broadcast

By ndenholm
 
Fresh out of realtor marketing ideas? Creating the perfect Voice Broadcast message is fast becoming a first, critical step in the real estate mobile marketing process. It’s inexpensive, and proven to work. Moreover, you can create personalized messages tailored to individual prospects or groups of prospects. Ultimately, a well-executed Voice Broadcast campaign will help you generate new business.
 
Tuesday, July 15, 2014

Why Real Estate and Mobile are a Match Made in Marketing Heaven

By jpollack

Mobile marketing is no longer “on the rise,” rather it has become an integral part of the marketing process. The real estate industry is one that benefits greatly from mobile marketing. Let’s take a look at what makes mobile one of the best marketing tools for real estate agents: 
 
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Thursday, June 19, 2014

Call Tracking for SEO

By jpollack


Tracking, tracking, tracking. If you are in the business of marketing, then you know your latest strategy is only as good as your ability to track it. In the instance of inbound calls, you’ve got to have an excellent system in place, as well as support to back it up. But how do you know which keywords resonate best with which customers? It’s a matter of tracking.