Marketing professionals have long understood the importance of tracking website visitors, but smart phones have changed how consumers search the web. Mobile search is driving billions of monthly U.S. sales calls, converting to revenue at an astounding ten times higher than regular web searches. This is why call tracking for mobile ads is absolutely essential.

Tracking Mobile Ad Efficacy and Making Improvements

Busy signals, bad numbers, dropped calls – these are some of the ways conventional call centers continue to cost companies more than half of their weekly productivity. Businesses know they cannot afford the amount of money that is lost when a project that should be finished in just a few hours takes several days.