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Thursday, June 23, 2016

B2B Marketers Flock to New Technologies

By jpollack

B2B marketers are realizing that their target audiences have long been left out of the growing CRM and automation market, and they’re ready to do something about that. These savvy marketing professionals are flocking to new technology tools, and aggressively exposing them to potential customers, in order to attract new clients who also think there’s a better way for businesses to transact with one another.

Wednesday, May 4, 2016

Millennials Love Mobile

By jpollack

To say mobile technology is beloved by millennials is hardly shocking. Whether a smartphone, tablet, smartwatch, or any other device with the word “smart” attached, it’s favored by millennials. Businesses should pay close attention to millennials’ buying habits and create campaigns that cater to this group’s ongoing love affair with everything mobile.

Monday, April 11, 2016

The Rise of the Chatbot

By jpollack

The most recent example of a deployed chatbot is also a good example of what happens when a chatbot goes completely bonkers. In late March, Microsoft launched Tay—a female Twitter bot designed to communicate with millennials about everyday topics. Tay is a sophisticated AI that adapts through learning interactions on Twitter.

Thursday, February 25, 2016

How Relevant is Customer Service In the Smartphone Age?

By ndenholm

Like it or not, we all have to deal with customer service at some point. A survey conducted by the Consumer Reports National Research Center found that almost 90% of people required customer service help during the past year, for activities ranging from lodging a complaint to returning unwanted goods.