Among the many ways of optimizing marketing campaigns, call tracking is a fantastic method for improving website performance. Let’s check out a few ways call tracking gives website marketing a big boost:

You’ve seen it when you log onto your Facebook account: ads that seem to speak directly to you and your needs. They might even be from companies whose website you’ve recently visited or they contain content related to a recent online search. Magic? Not exactly, it's Facebook’s ad exchange program, or FBX, and it has reshaped marketing and social advertising.