CallFire is constantly trying to innovate its SMS text messaging platform. There's no better example of this than our latest platform with the addition of "textable" virtual numbers. So what exactly is a long-code?

The average media consumer is buffeted by television commercials, pop-up ads, streaming video on the web, and an array of print ads and other visual distractions over the course of a day. So if you’re trying to build your brand or win an election, it’s hard to get noticed. It’s even harder to surprise people. But there’s hope in one of the great science fiction writer Arthur C. Clarke’s three “Laws”: Any sufficiently advanced technology is indistinguishable from magic.