Sunday, February 8, 2015

5 Ways to Generate B2B Leads



There have never been more lead generation channels available to businesses. With so much choice, knowing where to start your efforts isn’t easy. Take a look at these five best practices for finding, nurturing and converting leads. 

1) Identify Your Ideal Customer
Wednesday, February 4, 2015

Text Yourself Fit: How SMS Found a Place at the Gym


Outside of web browsing, text messaging and phone calls, fitness and diet tracking is one of the most popular uses of a smartphone. Gyroscopes, speedometers and other pieces of hardware found on ‘traditional’ fitness gadgets are not only included in any smartphone worth the name, they’ve been vastly improved. Combine these tools with the multitude of fitness apps out there and you’ve got a personal trainer in your pocket.

Tuesday, January 27, 2015

Text Messaging: The Best Portal in a Storm


 

Nantucket harbor is being battered by hurricane force gales. The National Weather Service says multiple new inlets will permanently alter the Massachusetts coastline. Boston is under a two foot blanket of snow. Millions of people have been advised to stay home from work and school.

Wednesday, January 21, 2015

Text Messaging Can Boost Blood Donations


Recent research has shown that SMS text messages can increase opportunities for volunteers to donate blood. By utilizing mobile technology, researchers have discovered that donors are more likely to respond to a text than any other medium.

Wednesday, January 21, 2015

How to Collect Small Business Debt


Every small business knows the importance—and the hassle—of collecting past due balances. Also known as accounts receivable, small business debts must be resolved to maintain positive cash flow and keep the lights on. To avoid cash flow problems, there are some efficient strategies for any small business to keep the books clean and healthy.

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