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Wednesday, May 4, 2016

Millennials Love Mobile

By jpollack

To say mobile technology is beloved by millennials is hardly shocking. Whether a smartphone, tablet, smartwatch, or any other device with the word “smart” attached, it’s favored by millennials. Businesses should pay close attention to millennials’ buying habits and create campaigns that cater to this group’s ongoing love affair with everything mobile.

Friday, May 13, 2016

SMS Messaging Used to Reduce Pregnancy Risks in Energy Deprived Regions

By jpollack

Between 2006 and 2016, the number of U.S. households with solar panels increased from just 30,000 to more than one million. It’s a huge milestone for renewable energy efforts in the U.S. and a household trend that is expected to increase to almost four million homes by 2020.

Friday, April 15, 2016

How to Minimize IVR Frustration

By jpollack

Getting a real person on the phone when you dial a help desk has become more difficult over the years, if not altogether impossible at certain organizations. Instead of employing thousands of operators or customer service reps, the solution for the last 25 years has been interactive voice response systems (IVR), or more commonly, the automated voice you hear just before you’re dropped into the ubiquitous sounds of ‘please hold’ music.