Wednesday, December 3, 2014
How Call Tracking Can Help Maximize ROI on Your Next Event
By CallFire, Follow me on Google+
Tracking the overall success of your marketing efforts is one of the biggest challenges facing entertainment and events companies today. What makes it all the more frustrating is that, in some areas, accurate reporting and data analysis is easy. Click rates, impressions, downloads and other online activities are easily monitored using Google Analytics.
Sunday, November 30, 2014
10 Startup Hurdles and How to Jump Them (Part One)
By CallFire, Follow me on Google+
Starting a small business is no small enterprise. It’s one of the most daunting tasks you can undertake, with numerous barriers – some psychological, others all too real – standing between you and success.
Tuesday, November 25, 2014
Everything You Need to Know About Small Business Saturday
By CallFire, Follow me on Google+
Registration for this year’s Small Business Saturday, the shopping bonanza conceived and supported by American Express. For one day, Amex offers cardholders free credit when using their plastic at participating companies. This year, the date has been set for Nov 29th, the Saturday following Black Friday.
Monday, November 24, 2014
Boosting Your ROI with Automated Collections
By CallFire, Follow me on Google+
Study after study has revealed text messaging to be one of the most effective forms of communication there is. More than 9 out of 10 people around the world has access to a cell phone, and SMS has an open-and-read rate of at least 90%. If you’re trying to reach people with crucial information like a bill reminder, there is simply no more reliable method of getting in touch.
Monday, November 24, 2014
How Mobile Payments Have Improved Water Supplies in Tanzania
By CallFire, Follow me on Google+
The positive impact of mobile technology is felt far and wide. Africa has been dubbed ‘the mobile continent’ due to the democratization of commerce enabled by cell phones. Public utilities are also benefitting, with local authorities increasingly turning to mobile devices to collect payments from citizens.
Thursday, November 20, 2014
Take the Pain Out of Collections with Voice Broadcasting
By Jeremy, Follow me on Google+
Many Collections departments consider live agents to be the most efficient way to reach customers and, in a few cases, that’s true. But an effective collections process must incorporate voice broadcasting into their practices. Voice broadcasting is perhaps the most preferable method to reach clients, especially when it comes to sending bill payment reminders.
Thursday, November 20, 2014
Staying on Top of Your Collections Process During Q4
By Jeremy, Follow me on Google+
Personal debt tends to increase around the holiday season thanks to traveling, shopping and similar activities. Implementing an effective debt collection process is particularly important during this time of year, especially with people frequently out of town and maximizing holiday budgets.
Thursday, November 20, 2014
10 Thanksgiving Marketing Tips for Small Businesses
By Jeremy, Follow me on Google+
The holidays provide excellent marketing opportunities for small to medium-sized businesses, but if you’re stuck for ideas that increase brand awareness and otherwise grab customer attention, check out the following 10 Thanksgiving marketing tips:
1) Host a Food Drive
Thursday, November 20, 2014
What Does Black Friday Have in Store for Gadget Freaks?
By Jeremy, Follow me on Google+
Thanksgiving is nearly upon us, marking the start of the holiday season and all the shopping deals that follow. Black Friday is one of the biggest shopping days of the year, so what does this year’s event have for gadget freaks? Let’s check out a few of 2014’s Black Friday tech deals:
Android
Android is offering a range of Black Friday tech deals, so when shopping at Best Buy this year, check these out:Wednesday, November 19, 2014
Small Business Collections: In-house vs Agency
By CallFire, Follow me on Google+
Small businesses have to stay on top of outstanding debts in order to stay afloat. The problem is, collections is a tiresome, time consuming process. You could hire someone, but that’s expensive, and the role may not justify a full-time job. The other option is using an external agency to handle all of your collections needs, which will probably be even more expensive. Both have their advantages, but which is better for your business, agency or in-house?
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