SMS: Reminding Patients to Take Their Meds
Failure to take medication is one of the biggest problems facing the healthcare industry. More than 30% of patients prescribed blood pressure treatments are non-compliant, according to Forbes. It could take months for doctors to identify such issues. Until now.
Starbucks Leads the Pack for Mobile Payments
In early spring of 2009, Starbucks launched its mobile card app in a humble sixteen stores. The program spread like wildfire. Nowadays many consumers pay for their coffee using a barcode displayed on their mobile phones, scanned at the point of sale. Astoundingly, this technology has lifted Starbucks’ mobile payment revenue beyond that of many other companies – including tech giants like Apple and Google.
Have Yourself a Cloudy Little Christmas
How Call Tracking Can Improve Website Performance
Among the many ways of optimizing marketing campaigns, call tracking is a fantastic method for improving website performance. Let’s check out a few ways call tracking gives website marketing a big boost:
Five Christmas SMS Marketing Ideas for Restaurants
4 Tips for The Next Generation of Event Marketers
In a world where commerce is increasingly conducted online, events planners have to think outside the booth if they want to continue reaching an audience. Let’s face it, traditional events – where you actually have to go somewhere and talk to people in the flesh – are anathema to many young people. Conferences and Expos potentially contradict the whole concept of inbound marketing.
6 Event Marketing Strategies to Bolster Brand Awareness
Looking to increase brand awareness during the holiday season and into the New Year? Entertainment marketing ideas that promote brand awareness are plenty, but which ones actually make a splash? Let’s review six event marketing strategies that have proven to aid marketing efforts:
4 Free Marketing Tactics for Events Organizers
Negotiating the tight budgets and narrow profit margins of the events industry can be a headache. Sometimes you wish you could spend a little more time and a little less money on your marketing strategy. Luckily, there are plenty of ways to generate free publicity for your next event. Check out our top four easy-to-implement marketing tactics for events organizers:
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