With over 95% of texts read and phone calls answered by recipients, the customer relationship industry has found one of the smartest new methods of engaging with consumers: mobile marketing. This open rate outperforms both email marketing (around 10-20% open rate, depending on the industry) and direct mail flyers.

Look around, most people are connected. People are sliding and poking at their phones while they are at work, while they are walking, while they are at the gym, and even while they are driving. Perhaps you’re not a culprit of all of the above but the truth is, most people are and they are checking their phones up to 150 times per day. Texting is all over the place so why not stay connected and use SMS marketing for your business.

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. According to a new MobileMarketer best practice guide there are some interesting new ways to engage iPhone users. Here are some of the interesting findings from the report:

With American Expresses Small Business Weekend approaching on November 24th, CallFire is focused on helping our small business clientele reach as many new customers as possible. One of the most effective ways small businesses can communicate with their clients and build their mobile database is through SMS text messaging. 

Due to the ubiquity of mobile devices, SMS text messaging is an ideal medium for government agencies to keep citizens apprised of important news. A recent story in Mobile Marketer, highlights how the Orange County Transportation has used text messaging to inform passengers of bus scheduling and reduce operational costs in doing so.