Cloud Telephony Pioneer CallFire Surpasses 50,000 User Milestone, Sets Sights on Reshaping Telecom Space

Company Delivers Customizable Software Solutions,

Strong ROI Across Diverse Client Base

SANTA MONICA, Calif. (July 12, 2012) – Signaling an overall shift away from costly hardware in favor of affordable cloud-based voice and text messaging services for the commercial and non-profit sectors, CallFire (www.callfire.com) today announced that it has surpassed 50,000 users.

Around the world, more than 60 million children of primary school age lack adequate access to education. Most will never learn to read or write. In particular, young girls receive less instruction, and what they do receive is often of lower quality.

When you hear the term power dialing, the general thought that comes to mind is Telemarketing, which usually has a negative connotation in the general population. However the use of autodialing goes far beyond the marketing world. In fact, quite a few common uses help us in ways we rarely think of. Let’s look a few of those uses:

Campaigns are here today, gone tomorrow. Resources are short and time is scarce. The relatively short shelf life of a campaign makes investing in expensive software not realistic. Installation of costly equipment for a campaign that usually lasts for six months rarely makes sense and when you have multiple offices it makes even less sense. One of the most glaring examples of this would be buying a dedicated campaign phone line. For one, installation of a phone a system is both costly and is time consuming.

In December of 2011, the US Call Center and Consumer Protection Act was introduced in Congress. The bill would refuse federal grant or loan programs to companies with offshore call center operations. It would also require offshore call center employees to reveal their location to U.S. consumers and give them the option to be transferred to a domestic call center.

The FCC enacted a requirement earlier this year that any answering machine message left by an autodialed or prerecorded telemarketing call must “include a toll-free number that enables the consumer to subsequently call back and connect directly to an autodialed opt-out mechanism.” For messages left in real-time by a live telemarketer, the rules require an interactive opt-out mechanism announced at the outset of the call.