Students know the meaning of frustrating. Just thinking about waiting in what seems like never-ending lines or waiting on the phone line for far too long makes one cringe. Knowing that school representatives, like yourself, are responsible for answering the questions that all these students in these endless lines may have is rather impressive. How you do it, who knows. For that, you deserve a high-five (or two)

So What Can Short Message Service (SMS) Do For Me? If you’re a business owner or entrepreneur who has relied on traditional methods of advertising, that may be exactly what you’re asking yourself. All anybody seems to do on those cell phones is just chat away with their friends who are just next door, right?

Text marketing has become a staple of any business’s marketing strategy. When executed properly, it can generate some very impressive results. With its high open rates and the ubiquity of mobile devices, SMS is a powerful medium to deliver mobile offers and notifications. In fact, with 95 percent of text messages being opened, SMS marketing can be the most cost effective way of breaking through the clutter of marketing messages vying for your customer’s attention.

SMS text marketing has quickly become the leader in the mobile marketing advertising medium for good reason. While traditional marketing such as print and direct mail is costly and often lacks the results businesses need, SMS marketing offers unique advantages for small businesses and organizations needing to increase sales, without increasing their advertising budget.

CallFire is constantly trying to innovate its SMS text messaging platform. There's no better example of this than our latest platform with the addition of "textable" virtual numbers. So what exactly is a long-code?

GOTV mobilization is a challenge for any campaign. How a campaign allocates its resources in this late, crucial stage of the campaign can make the difference between winning and losing.  Should we hit the field with another mail piece or do another ad buy? How about paid canvass?