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Thursday, April 16, 2015

CallFire Featured in CRM Magazine

By CallFire Blogger

At CallFire we are constantly looking for ways to add value to our SMB clientele. Whether that's making sure that businesses can have more dynamic conversation with their clients through text messaging, or integrating with their existing CRM tool to have a more streamlined form of communication, CallFire is empowering SMB's.

 

Wednesday, March 25, 2015

The 3 Do' and Don'ts of Text Marketing

By Anonymous (not verified)
Business2Community recently released a best practice guide to SMS marketing on the 3 Dos and Don’ts of SMS marketing. The guide highlights the benefits of the medium. Texting is a perfect medium if you want to communicate with your audience immediately. Text messages have an open rate of 97%.
Wednesday, August 5, 2015

Text Marketing Case Study: Gold's Gym Ramps Up Sales Through SMS Marketing Initiative

By CallFire Blogger
At CallFire, we work with organizations of all sizes to create compelling text marketing campaigns to drive brand awareness and drive up sales. Recently we consulted with a Gold's Gym franchise in Wenatchee, WA to work on a membership drive that utilized a specialized keyword. The results? Well, they speak for themselves.
Wednesday, August 5, 2015

Utilizing Text Messaging to Improve Healthcare

By CallFire Blogger
Text messaging has near universal reach. With text message open rates nearing 97 percent, text marketing is a great medium to break through the clutter of marketing messages vying for acustomer’s attention. 
 
With the near universal reach of the communications channel, the National Cancer Institute decided to utilize SMS text messaging for a far reaching smoking cessation program targeting teens and young adults.
Friday, March 13, 2015

CallFire Works With Research Group to Produce Election Polling Results

By Anonymous (not verified)
CallFire's telephony platform has been utilized by organizations spanning a number of industries. We work with a number of political organizations to help generate polling data. In a recent poll powered by CallFire, we gleaned some very interesting insights on the state of the 2012 presidental election. Here's an exerpt form the result page:
Thursday, March 5, 2015

Getting Started on the New CallFire

By Anonymous (not verified)
As you have undoubtedly noticed by now, CallFire rolled out our brand new redesigned website earlier this month. Even with its streamlined processes and easier to use interface, we know there are users who may be frustrated having to learn how to do basic transactions on the new site that seemed so easy on the legacy one. So it’s with this in mind that we’ve taken 5 common tasks from our legacy site and will show how to perform them on the brand new page:
 
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Thursday, April 17, 2025

SMS Marketing Case Study: How Macy's Drives Sales Through Text Marketing

By Anonymous (not verified)

With American Expresses Small Business Weekend approaching on November 24th, CallFire is focused on helping our small business clientele reach as many new customers as possible. One of the most effective ways small businesses can communicate with their clients and build their mobile database is through SMS text messaging

Wednesday, August 5, 2015

SMS Case Study—Orange County Transportation Authority Uses SMS to Keep Passengers Apprised of Scheduling

By Anonymous (not verified)

Due to the ubiquity of mobile devices, SMS text messaging is an ideal medium for government agencies to keep citizens apprised of important news. A recent story in Mobile Marketer, highlights how the Orange County Transportation has used text messaging to inform passengers of bus scheduling and reduce operational costs in doing so.

Thursday, August 13, 2015

Using the CallFire IVR Designer to Create Virtual Receptionist and Phone Trees

By Carl
One of the things that can sometimes be quite a hassle for small businesses is having to try and process incoming calls, especially if there isn’t any money in the budget for a professional receptionist to do so. Thankfully, CallFire has a solution that is both technically and fiscally advantageous for those business owners and that is creating a virtual receptionist using our Interactive Voice Response (IVR) platform.