Utilizing SMS text messaging as part of your marketing plan is one of the best ways to reach consumers. Study after study shows that texting is a highly effective way to connect as it has the highest open rate of any other type of communication, such as phone calls, emails, etc.

With over 95% of texts read and phone calls answered by recipients, the customer relationship industry has found one of the smartest new methods of engaging with consumers: mobile marketing. This open rate outperforms both email marketing (around 10-20% open rate, depending on the industry) and direct mail flyers.

While much of the focus on marketing to iPhone users centers around advertising, they are also heavily engaged with SMS campaigns. According to a new MobileMarketer best practice guide there are some interesting new ways to engage iPhone users. Here are some of the interesting findings from the report:

Text marketing has become an essential part of a brands marketing efforts. When executed properly, SMS marketing can yield impressive results. The ubiquitous usage of cell phones and the high text message open rates make text marketing an effective means of breaking through the clutter vying for a consumer’s attention. A well executed SMS marketing campaign requires a lot of planning and strategizing.