Businesses are constantly faced with what seem like very daunting purchasing decisions. And unlike consumers, a business cannot line up at midnight for a new gadget offering a sleeker design and a couple of new features.Campaigns are here today, gone tomorrow. Resources are short and time is scarce. The relatively short shelf life of a campaign makes investing in expensive software not realistic. Installation of costly equipment for a campaign that usually lasts for six months rarely makes sense and when you have multiple offices it makes even less sense. One of the most glaring examples of this would be buying a dedicated campaign phone line. For one, installation of a phone a system is both costly and is time consuming.
So you’ve finally decided to purchase some call tracking numbers. Let’s say you have one on your website and one on a billboard just above the old town square (yes, some towns still have them!) Both numbers will forward to your main business line, and callers will be none the wiser. But