Text Messaging Is Changing Corporate Communication
A decade ago, email had replaced print in corporate offices worldwide. Today, text messaging has started edging out email, as staffs become increasingly mobile and emails go increasingly unanswered.
Texting, also known as SMS (short message service) messaging, allows professionals to communicate with one another quickly. The use of texting “blasts” allows a company to contact everyone in a department or throughout the organization quickly, a crucial tool in an emergency.
Could Social Media Join SMS in the World of Patient-Doctor Communication?
In 1996, the Health Insurance Portability and Accountability Act (HIPAA) was enacted by Congress and signed into law by President Clinton. This legislation was designed to improve the continuity of information across the medical industry including insurance coverage for groups and individuals, as well as to fight against fraud and bureaucratic waste.
HIPAA, however, was written before the full breadth of the Internet had been realized and was well before the mass digitalization of personal records.
Mobile Scores Big With NFL Fans
Football season is fast approaching, which equals jersey wearing, tailgating, and hoping your favorite team makes it to the playoffs. Today’s game is dramatically enhanced for the fan via mobile use, as it provides a closer connection to the game among other perks. As you get ready to enjoy fall’s favorite sport, check out some of the many ways mobile technology is scoring touchdowns with fans:
How to Target the Right Screen for the Right Generation
Grandparents Day 2015 is Sunday, September 13. With nearly 80 million baby boomers currently living in the United States¬—most of them grandparents—companies that fail to target this demographic are missing out.
Why Your Business Should Avoid an App-Centric Mobile Marketing Strategy
Apps are great and everybody loves them.
Infographic: Tackling the Flu with Text Messaging
7 Fall Marketing Ideas
School is back in session, and the nights are getting longer. Time to put away the surfboard and put on your coat because fall is upon us. If you missed the opportunity to advertise for Back-to-School or the end-of-summer, fear not. We put together seven great marketing ideas to kickstart and power up your business through the coming season.
Why Banking and SMS Is Such a Good Match
Mobile banking has become quite a standard in 2015, with many mobile and smartphone users opting to use their banks’ branded apps to access their accounts. What you might have missed, however, is the increasing use of SMS text messages by banking institutions for internal communications, as well as for customer service interactions. In fact, many experts claim that SMS is an excellent way to communicate with your bank for several reasons:
Infographic: How Mobile Has Transformed Education
How to Identify the Right Keyword for a Mobile Marketing Campaign
When the marketing arm of your business makes the move toward SMS, you’ll have to do a little keyword research to maximize the effectiveness of your campaigns. In the SMS world, keywords are unique, often containing letters and numbers that pertain to your product, service, or brand. Combined with a short code, these transmissions allow you to invite prospective customers to opt-in to your customer loyalty programs, or receive a special perk like a coupon or offer code.
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