4 Spring Marketing Ideas for Restaurants
Winter is over and Spring is in the air. For restaurants and bars, that means emerging from the hibernation of a typically quiet Q1 and doing everything they can to kick-start the summer season with a strong Q2.
What Does Digital Marketing for SMBs Look Like?
SEO
How Does My Audience Use Mobile for Consumer Research?
In the relatively new world of the mobile smartphone, there’s a great deal of published data that can be confusing to sort through. Recently Google partnered with Nielsen to better understand how consumers use their mobile phones when they decide to shop. There are several key aspects of the study which pertain to mobile marketing and consumers’ mobile habits.
Mobile & the 24/7 Customer Expectation
The growing need for businesses to have excellent customer service has been compounded by the ubiquity of the mobile user. More than 90% OF U.S. adults own mobile phones – many of which are smartphones – and therefore their access to the internet is constant, all day and everyday. Customer-obsessed companies are rising to the challenge, and taking all of the winnings.
Content & Mobile Marketing
According to a new report by Adobe and eConsultancy, consumers are spending an average of 103 minutes per day on their smartphones, and a great deal of that time is spent using apps and the mobile web. Time spent on mobile devices increased by 9% in 2014, surpassing even TV in the level of engagement. It’s time to take advantage of that increase in mobile engagement, and mobile content will be key!
Facebook Sued for TCPA Violation
According to the Telephone Consumer Protection Act, or TCPA, companies are not allow to send automated text messages to mobile phone users without express written consent. And according to plaintiff Mr. Noah Duguid, the social media behemoth Facebook did just that.
4 Marketing Tactics for St. Patrick’s Day
Just like any holiday, St. Patrick’s Day is an excellent opportunity to raise awareness for your business – and have some fun in the process! Everyone in the US loves St. Patrick’s Day for the camaraderie, the history, and the wonderful celebration of the people of Ireland. Here are four great ways that you can market to your customers in the days leading up to the holiday (without just relying on the Luck of the Irish).
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