5 Tips for the Perfect Text Pitch
Selling your product or service via SMS messaging is rather like the ‘elevator pitch’ so beloved of marketers and moguls. You’ve got a small window to get a few key points across, and it had better be informative, intriguing and succinct.
SMS is the Most Cost Effective Marketing Strategy for Insurance Agents
Text messages may not be as visually appealing as apps, but they do what they’re meant to do—get the word out. Insurance companies have jumped on the mobile marketing bandwagon with no plans to leave anytime soon, and find texting a particularly helpful tool.
Halloween Marketing Ideas for Small Businesses
No matter how small your business, it’s always a good idea to celebrate Halloween and use the spook-tacular holiday for marketing purposes. Check out a few Halloween marketing options and get in on the fun:
CallFire’s Political Poll: What Do Voters Want and How Do They Want It?
Each political season, a variety of agencies initiate surveys and polls to gauge public opinion regarding how and why people vote. This season, CallFire sought to better understand political communication trends by administering a survey of our own. Seeking to understand how voters prefer to be contacted and what compels them to vote, CallFire’s polls produced some interesting results.
CallFire at the Marketing Edge Research Summit
Addressing Political Apathy Through Millennial Targeted Technology
Halloween Marketing Ideas for Restaurants
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.
The Impact of Mobile Tech on Global Politics
The internet and mobile technology are staples of life for many of our world’s citizens, including in countries still “emerging” and “developing.” Cell phones are particularly popular, and the internet has made serious headway as well, though smartphones are still somewhat rare in third-world countries despite growing a population of those who own the devices in countries such as Jordan, Lebanon and Chile.