Monday, November 3, 2014

5 Tips for the Perfect Text Pitch

 
Selling your product or service via SMS messaging is rather like the ‘elevator pitch’ so beloved of marketers and moguls. You’ve got a small window to get a few key points across, and it had better be informative, intriguing and succinct.
 
Thursday, October 30, 2014

SMS is the Most Cost Effective Marketing Strategy for Insurance Agents


Text messages
may not be as visually appealing as apps, but they do what they’re meant to do—get the word out. Insurance companies have jumped on the mobile marketing bandwagon with no plans to leave anytime soon, and find texting a particularly helpful tool.

Thursday, October 30, 2014

Halloween Marketing Ideas for Small Businesses


No matter how small your business, it’s always a good idea to celebrate Halloween and use the spook-tacular holiday for marketing purposes. Check out a few Halloween marketing options and get in on the fun:

Thursday, October 30, 2014

CallFire’s Political Poll: What Do Voters Want and How Do They Want It?

Each political season, a variety of agencies initiate surveys and polls to gauge public opinion regarding how and why people vote. This season, CallFire sought to better understand political communication trends by administering a survey of our own. Seeking to understand how voters prefer to be contacted and what compels them to vote, CallFire’s polls produced some interesting results.

Wednesday, October 29, 2014

CallFire at the Marketing Edge Research Summit

The annual Direct Marketing Research Summit returned to the San Diego Convention Center last weekend. CallFire’s Senior Marketing Manager Sean Gera headed down to contribute to a panel on ‘Trends in Mobile Marketing’.
 
Tuesday, October 28, 2014

Halloween Marketing Ideas for Restaurants

 
Halloween used to have commercial value for the last few days of October leading up to the night itself. Now, it’s a month long bonanza. Up to 40% of consumers even start their Christmas shopping before October 31st (according to the National Retail Federation), so it’s the right time of year to start angling for attention from consumers.
 
Monday, October 27, 2014

​The Impact of Mobile Tech on Global Politics

 
The internet and mobile technology are staples of life for many of our world’s citizens, including in countries still “emerging” and “developing.” Cell phones are particularly popular, and the internet has made serious headway as well, though smartphones are still somewhat rare in third-world countries despite growing a population of those who own the devices in countries such as Jordan, Lebanon and Chile.
 
Sunday, October 26, 2014

​Young People More Likely to Engage in Politics via Technology

To note most people are attached “at the hand” to their mobile devices is nothing shocking or new. What is relatively new is how exactly younger people are choosing to use their devices, specifically with regards to politics.

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