Thursday, September 11, 2014

Most Affordable B2B Marketing Strategies for Small Biz


A B2B, or “Business to Business” company looking to create a small business plan can greatly benefit from affordable online marketing strategies, local advertising, and other cost-effective options. Let’s take a look at some of these strategies:

Email Marketing

Thursday, September 4, 2014

Bulk Texting: Staying Compliant


The decision to utilize bulk SMS marketing requires understanding its regulations thoroughly in order to avoid legal trouble. Targeted, relevant bulk SMS messaging is a fantastic marketing tool, and sending such messages to consumers who wish to receive them practically guarantees greater response and increased ROI. So let’s take a look at how to ensure bulk SMS practices remain “compliant”:

Thursday, September 4, 2014

Starting A Business on a Budget


Don’t let limited funds deter you from starting a new business. Plenty of tips and marketing solutions are available for entrepreneurs looking to launch their dream company, even if money is tight. Check out a few ideas below for starting a business on a budget, proving you don’t have to have tons of money to make tons of money.

Thursday, August 28, 2014

Stubborn Comcast Rep Illustrates Power of Poor Customer Service


Businesses rely on customer acquisition as well as customer retention, so it’s no surprise that marketing and sales tactics are constantly being explored. The need to be respectful and cooperative, however, is paramount when it comes to consumer engagement, as least it should be. So what happens when a representative, pressured by the need for sales, simply goes too far?

Thursday, August 28, 2014

Effective Sales: IVR vs. Live Agent


Interactive Voice Response has become an indispensable tool for sales and customer service calls. IVR reduces costs by minimizing time spent on the phone by live agents, and it allows for efficient customer service around the clock. Clearly it’s all about the money: a live agent phone call can cost upwards of twenty-five dollars, while the average call cost for IVR is less than a quarter. Knowing when and where to utilize IVR is another matter altogether.

Thursday, August 28, 2014

The Secrets of Voice Broadcasting


A good voice broadcast can be utilized to enhance relationships with customers while increasing sales. In order to create an effective voice broadcast, the campaign must be planned carefully, executed professionally, and designed to meet FCC regulations.

Monday, August 25, 2014

Voice Broadcast and IVR for Artists & Entertainers

 
Voice broadcasting technology has been put to good use across a broad spectrum of industries. A relative latecomer to the party, the entertainment world is beginning to cotton on to the potential of telecommunications campaigns that use sophisticated tools like IVR, voice broadcasting and cloud computing.
 

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