Monday, June 8, 2015

How Can My SMB Make the Most of Father’s Day?


If you own a small to medium-sized business, you may find yourself unable to get the fire going when it comes to Father’s Day. The most important aspects of marketing to those who buy presents for Dad is to offer something that he will love at a reasonable price, and make it easy to purchase and receive quickly. Let’s look at the best practices for marketing over Father’s Day weekend, and how marketers have boosted sales in the past.

Wednesday, June 3, 2015

How Can My Mobile Strategy Meet the High Expectations of the Market?


The rules have changed: consumers now prefer to use their mobile devices as a primary means to seek out and purchase products. As a result, business owners and brands need to alter the way they roll out their digital marketing strategies. Unfortunately, most businesses are experiencing difficulty in meeting their customers’ digital needs.

Monday, June 1, 2015

How Can My Business Use IVR?

IVR is one of the most underused pieces of technology at the disposal of the modern business. Not as intuitively understood as mass text messaging, IVR is approached with caution, and sometimes not approached at all.

Friday, May 29, 2015

Small Business Texting is On the Rise


According to a recent survey conducted by Instantly and commissioned by RingCentral, the use of text among business professionals has become an essential means of communication. The survey, which included 254 US adults age 18 and over, also indicates a need for improved internal communication tools, policies and procedures to manage the increased interaction among employees.

Thursday, May 28, 2015

Email, Push & SMS: Knowing Which Mobile Marketing Tactics to Use, and When

Developing a mobile strategy for your business means blending email, SMS and push notifications into one seamless, ongoing campaign. All are effective means of reaching customers, but understanding the differences between these channels and what they can and cannot do is essential. Let’s examine each channel so you can tailor your mobile strategy as needed:

Thursday, May 21, 2015

How to Grow Your Subscription-Based Business

If you own a subscription-based business – or if you are considering it – there are a few things you should consider in order to grow your sales. The best way to increase your revenue is to look at the small stuff: even the tiniest improvements can create tremendous change for your growth. Furthermore, consider the ways that you can improve your customers’ experience to retain loyal clients. Here are six ways you can grow your subscription-based business.

Pages

Subscribe to The Business Marketing & Communications Blog