Millennials Love Mobile
To say mobile technology is beloved by millennials is hardly shocking. Whether a smartphone, tablet, smartwatch, or any other device with the word “smart” attached, it’s favored by millennials. Businesses should pay close attention to millennials’ buying habits and create campaigns that cater to this group’s ongoing love affair with everything mobile.
5 Reasons Your Small Business Should Use SMS Marketing
SMS marketing is not only efficient and affordable, it can help you draw together the various strands of your larger marketing strategy, creating a cohesive campaign in which each element benefits from the others.
10 Ways to Enhance the Retail Experience
Looking for ways to enhance the retail experience for your customers? Wondering how you can get those customers into your store, given the myriad of online shopping venues that are offering one deal after another? Turn to technology and join the digital age party.
SMS Messaging Used to Reduce Pregnancy Risks in Energy Deprived Regions
Between 2006 and 2016, the number of U.S. households with solar panels increased from just 30,000 to more than one million. It’s a huge milestone for renewable energy efforts in the U.S. and a household trend that is expected to increase to almost four million homes by 2020.
SMS Marketing: A Checklist
Content marketing, particularly via mobile, is a multi-faceted endeavor that requires careful planning, execution, and analysis. When it comes down to it, it can be outright intimidating, and often times we forget the details of a campaign while focusing on big picture stuff like ROI.
5 Mobile Security Tips
Mobile security is on everyone’s mind lately, especially after Apple resisted cracking open an iPhone linked to the San Bernardino shooting last December.
How to Minimize IVR Frustration
Getting a real person on the phone when you dial a help desk has become more difficult over the years, if not altogether impossible at certain organizations. Instead of employing thousands of operators or customer service reps, the solution for the last 25 years has been interactive voice response systems (IVR), or more commonly, the automated voice you hear just before you’re dropped into the ubiquitous sounds of ‘please hold’ music.
How the Healthcare Industry Uses IVR
Automated interactive voice response - IVR - is commonly used as a way of reminding patients about medical appointments. It reduces the number of ‘no shows’ and helps healthcare professionals cut costs.
Healthy Eating: The Latest Lifestyle Improvement with Text Messages
It’s been a struggle of parents around the world for hundreds of years: how do you get children to eat healthy food? Communicating nutritional information to young adults, in particular, was a concern that researchers recently put to the test. Dr.
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