The Business Marketing & Communications Blog

The best time to get ready for Back-to-School marketing campaigns is the middle of the summer. Some businesses start to advertise the first week of July, because there are really only seven weeks until the new school year begins. Don’t fall behind: take the time now to prepare an effective marketing campaign, so you can be ready to go when summer draws to a close. Check out these seven Back-to-School marketing ideas to get the ball rolling:

With a variety of devices used by tech-savvy consumers these days, last touch analysis might not make much of a difference in the long run for businesses tracking mobile sales. Last touch analysis is essentially measuring how a customer is led to a purchase based on the last search or ad channel that customer used prior to the sale. Interestingly, there's a big flaw in using this system, especially for mobile users.