The Business Marketing & Communications Blog

It might not feel like it, but the web marketing industry is young. Very young. In fact, even if you regard the earliest days of the internet as some sort of marketing gestation period, the notion of reaching lots of consumers online would still barely be out of high school.

In the hustle and bustle of any large event, plans change. They change at the last minute. It doesn’t matter whether you’re running a trade show, and expo, a conference or a convention, attendees are usually spread thin, running from keynote speech to workshop to social event and back again. Organizers have a headache keeping up with even the most efficiently run event.
 

The opt-in SMS user market is increasing by around 100% year on year, and 98% of texts are opened and read within fifteen minutes of being received. These statistics have prompted a flood of businesses to start using mobile technology as part of their ad campaigns. One of the biggest beneficiaries has been the sports industry, which is leveraging the power of texting to communicate with fans and sustain interest throughout the season, and beyond.
 

According to ABI Research, the wearable device industry is projected to sell 100 million units annually by 2016 and expand to $19 billion in sales by 2020. These products have been enhanced tremendously as consumers become more interested in wearable devices.